Mountain Dew Celebrates The 20th Anniversary Of Baja Blast (2024)

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Posted in: Nerd Food, Pop Culture | Tagged: Baja Blast, Mountain Dew, Taco Bell

Mountain Dew have decided to celebrate the "Bahaversary" of Baja Blast by offering the flavor everywhere for a solid year in 2024.

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by Gavin Sheehan

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Article Summary

  • Mountain Dew marks Baja Blast's 20th anniversary by offering it nationwide for the whole of 2024.
  • Baja Blast and Zero Sugar variants to be available in cans and 20 oz. bottles for a yearlong celebration.
  • Collectible coins can be earned by scanning drinks, redeemable for Baja-themed gear, accessories, and more.
  • MTN DEW and Taco Bell execs highlight the cultural significance and fan love for the iconic Baja Blast.

Mountain Dew has decided that they are going ot celebrate the 20th Anniversary of Baja Blast in style by offering it everywhere for an entire year. A staple of Taco bell for two decades and rarely offered as a stand-alone product without a gimmick, PepsiCo will distribute MTN DEW Baja Blast in both regular and Zero Sugar flavor in cans and 20 oz. bottles for an entire calendar year in 2024. What's more, the company will be celebrating the Bajaversary with a special promotion for the flavor, whether you buy it in a store or at Taco Bell, you can scan the drink to collect coins and redeem them on its website for a chance to snag items like specially made Baja gear, accessories, electronics, a Taco Bell deal, and other stuff. We have a couple quotes about the anniversary below.

"MTN DEW Baja Blast has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20 th anniversary in a big way. Nothing's better than giving fans what they've asked for, with a few additional surprises to keep the celebration going all year long," said JP Bittencourt, Vice President of Marketing at Mountain Dew. "Thank you to all the Baja Blast lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so… that's a win-win."

"Taco Bell and MTN DEW Baja Blast have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it's been an extraordinary journey," said Taylor Montgomery, Chief Marketing Officer at Taco Bell. "As we embark on this Bajaversary celebration with our friends at MTN DEW, we look forward to providing our loyal fans with more epic experiences and rewards to continue fueling their love for MTN DEW Baja Blast!"

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Mountain Dew Celebrates The 20th Anniversary Of Baja Blast (7)About Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.

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Mountain Dew Celebrates The 20th Anniversary Of Baja Blast (2024)

FAQs

What is the 20 year Baja Blast? ›

20th Bajaversary is a current promotion coinciding with the 2024 permanent release of Baja Blast and its Baja Blast Zero Sugar, alongside two new limited-time spinoff flavors Laguna Lemonade and Point Break Punch with the addition of Doritos Baja Fiery Mango chips releasing later in late March.

How long will Baja Blast be in stores in 2024? ›

To mark its 20th anniversary, the beloved beverage will now be available beyond the taco chain, at retail stores nationwide all year long. It looks like 2024 (welcome to it) is going to be a big year for fans of Mountain Dew Baja Blast.

Is Mountain Dew Baja Blast Limited Edition? ›

That soda-fountain-only monopoly ended in 2014 when Mtn Dew finally hit store shelves in cans and bottles for the first time, although only as limited releases over the years. But in January, Mtn Dew announced retail Baja Blast would be available all year long.

What Mountain Dew flavors are coming out in 2024? ›

2024
  • Pitch Black.
  • Liberty Chill.
  • Baja Laguna Lemonade.
  • Baja Point Break Punch.

Why is Baja Blast only sold at Taco Bell? ›

The flavor was first made available in 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda.

Is Mountain Dew discontinuing Baja Blast? ›

Mountain Dew Announces Fan-Favorite Flavor Will Be Permanent for 2024. Mountain Dew is starting the new year off strong. Mountain Dew's Baja Blast will officially be a permanent offering at grocery store chains and small businesses nationwide in 2024. The fan-favorite flavor was created in 2004 as a Taco Bell exclusive ...

What flavor is Baja Blast supposed to be? ›

Some sources say Baja Blast is regular Mountain Dew spiked with lime. The official word comes from PepsiCo, which says it is a "cult favorite" with a "legendary Tropical Lime flavor," which would explain the tropical-beach-ideation-producing "Baja" in the drink's title.

Why don't they sell Baja Blast in stores? ›

The reason for this exclusivity is due to a partnership between Taco Bell and PepsiCo, which is the parent company of Mountain Dew. The companies have an agreement that allows Taco Bell to offer Mountain Dew Baja Blast as a menu item that is only available at its restaurants.

Is Baja Blast now a permanent flavor? ›

Baja Blast is so beloved, in fact, that Mountain Dew even added the flavor to a limited-edition hot sauce last year and has made it a permanent addition to the Hard Mountain Dew lineup, which also includes regular, Watermelon and Livewire.

What Mountain Dew has 50 flavors? ›

Liberty Chill is a combination of 50 different fruity flavors in one Mountain Dew, closely reminiscent of a berry-like tone and has a dark blue look.

What flavor is Mountain Dew? ›

Description. Original Mountain Dew is a citrus-flavored soda. The soft drink is unique because it includes a small amount of orange juice.

What flavor is Laguna lemonade? ›

It tastes like orange soda mixed with mango. And while there's no actual lemonade flavor, there is that racy acidity I was talking about.

What is the oldest Mountain Dew flavor? ›

Originally, Mountain Dew's flavor was lemon-lime similar to 7-Up or Sprite and it was created by the Hartman brothers primarily as a mixer for hard liquor.

What is the new Purple Mountain Dew? ›

MTN DEW® Purple Thunder™ : a new beverage that combines the mouth-watering flavors of blackberry and plum for the ultimate berry combination.

Do they still make white out Mountain Dew? ›

Hey there, we're pumped you're a fan, but we no longer sell Mtn Dew White Out.

What are the different versions of Baja Blast? ›

Baja Blast was released in early summer of 2022, alongside its Zero Sugar variant, Baja Mango Gem, Baja Gold, and Baja Blast ENERGY where the The Lost Treasures of Baja Island promotion also took place, which held a chance to win an unreleased Baja-themed mystery flavor Baja Deep Dive, ran until the end of summer.

What is the flavor of the Baja Blast? ›

Some sources say Baja Blast is regular Mountain Dew spiked with lime. The official word comes from PepsiCo, which says it is a "cult favorite" with a "legendary Tropical Lime flavor," which would explain the tropical-beach-ideation-producing "Baja" in the drink's title.

What is the new flavor of Baja Blast? ›

MTN DEW Baja Point Break Punch and Baja Laguna Lemonade will soon be available wherever DEW products are sold. The next two flavors of MTN DEW Baja Blast have officially been unveiled. Monday, DEW officials announced Point Break Punch and Laguna Lemonade as the next two flavor spin-offs of MTN DEW Baja Blast.

What is the new Baja Blast product? ›

The new sodas are currently hitting shelves, where they're sold in 20-ounce bottles, 12-ounce 12-packs, and 12-ounce 28-packs. Laguna Lemonade is a mango-lemonade flavor, while the Point Break Punch is a tropical punch flavor. The new sodas have a blast of flavor you know and love from Baja, but with new fruity flair.

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