EnChroma Announces Organizations Can Now Join International Color Blindness Awareness Month™ 2024 (2024)

BERKELEY, Calif.

EnChroma® — creators of glasses for color blindness — today announced that organizations and businesses can now sign up to support International Color Blindness Awareness Month™ 2024. Every September, hundreds of organizations come together to promote ‘color accessibility’ and inclusion for the one in 12 men (8%) and one in 200 women (.5%) who are color blind; an estimated 13 million in the United States; 30 million in Europe; and 350 million worldwide.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240716891549/en/

Anytime in September, hundreds of museums, universities, businesses, libraries, schools, park systems, tourism agencies, philanthropic groups and others will make social media posts, disseminate information, and engage in other activities to educate the public about the prevalence and effects of Color Vision Deficiency (CVD).

“Awareness of just how common color blindness is and how significant its impacts are, still remains low amongst employers, educators, parents and the general public,” said Erik Ritchie, CEO of EnChroma. “From color confusion in the workplace, at school, when enjoying sports and the outdoors, or when simply doing daily activities can be frustrating for those with CVD. This year, we hope even more organizations will support International Color Blindness Awareness Month to both educate and advocate on behalf of the color blind.”

While people with normal color vision see over one million shades of color, the red-green color blind only see an estimated 10% of hues and shades. As a result, colors can appear dull, indistinct and difficult to discern; red can appear brown; green can look tan, gray or yellow; and purple and blue look similar.

Click here to see more images depicting color blindness.

Last year, over 250 organizations around the world used their voices and platforms in support including multinational corporations such as Honeywell Aerospace, Siemens Energy and Faber-Castell; renowned museums such as the Centre Pompidou and the Georgia O’Keeffe Museum; universities such as the University of North Carolina, Boston University and North Carolina State University; state and national parks such as Friends of Kauai Wildlife Refuges and Alaska State Parks; the Atlanta Botanical Garden; nature advocates like the Audubon Nature Institute; and groups such as Travel Oregon, Lions and Kiwanis clubs, and the Boy Scouts of America.

How to Apply

Organizations and businesses can sign up here to commit to making at least one social media post, or undertake any other activity, that promotes color blindness awareness in September, using any of an array of customizable images and templates. Do as little as make one social media post using a customizable template or create your own post(s) with easy-to-use tools. Participating organizations can choose to receive two pairs of EnChroma glasses to give away to color blind students, customers, staff or visitors. The offer to give away EnChroma glasses is not available to individuals.

EnChroma Color Accessibility Program™

EnChroma is the lead advocate for ‘color accessibility,’ helping more than 400 universities, K-12 schools, state and national parks, libraries, museums, tourism departments, attractions and other organizations purchase and loan EnChroma glasses to color blind students and guests. EnChroma donates a pair of glasses for each pair an organization buys to lend to the public or students. The program is also open to employers. Scenic viewers adapted for the color blind are also available and in use by park systems across 25 states.

EnChroma glasses are engineered with special optical filters that help the red-green color blind experience an expanded range of colors more vibrantly and distinctly to make schoolwork that involves color, art, nature and other experiences more ‘color accessible.’ The glasses do not deliver full color vision and results and reaction times vary. EnChroma glasses enhance color for approximately 80% of people with deuteranomalous or protanomalous red-green color blindness who have all three of their color sensing cones. Read this study by UC Davis about the glasses.

About EnChroma

Based in Berkeley, Calif., EnChroma produces leading-edge eyewear for red-green color blindness and low vision, and other solutions for color vision, sold online and through Authorized Retailers worldwide. Invented in 2010, EnChroma’s patented eyewear combines the latest in color perception, neuroscience and lens innovation to improve the lives of people with red-green color vision deficiency around the world. EnChroma received an SBIR grant from the National Institutes of Health (NIH). It earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology, and the 2020 Innovation Award in Life Sciences from the Bay Area’s East Bay Economic Development Alliance. Call 510-497-0048 or visit enchroma.com for more.

EnChroma Announces Organizations Can Now Join International Color Blindness Awareness Month™ 2024 (2)

View source version on businesswire.com: https://www.businesswire.com/news/home/20240716891549/en/

EnChroma
Kent Streeb
Vice President of Communications and Partnerships
kent@enchroma.com

© Business Wire, Inc.

Disclaimer:
This press release is not a document produced by AFP. AFP shall not bear responsibility for its content. In case you have any questions about this press release, please refer to the contact person/entity mentioned in the text of the press release.

EnChroma Announces Organizations Can Now Join International Color Blindness Awareness Month™ 2024 (2024)

FAQs

EnChroma Announces Organizations Can Now Join International Color Blindness Awareness Month™ 2024? ›

EnChroma ® — creators of glasses for color blindness — today announced that organizations and businesses can now sign up to support International Color Blindness Awareness Month™ 2024.

Are color blind glasses a hoax? ›

A 2021 article published by the American Academy of Ophthalmology reported that color blindness glasses "change what the people who wear them see, enhancing the distinction between red and green ... but the experience will vary widely among individuals, and these glasses don't give people a true equivalent of natural ...

How much do color blind glasses cost? ›

How much are colorblind glasses? Most colorblind glasses cost between $100 and $450 without prescription lenses. Some are available for less than $100. Some manufacturers make custom lenses for your specific color vision deficiency.

Can color blindness be cured? ›

There's no cure, but special glasses and contact lenses can help people see differences between colors. Most people who have color vision deficiency don't have problems with everyday activities.

Are color blind glasses worth it? ›

Color blind glasses can't cure color vision deficiency and they can't reverse or correct color blindness, at least not in the traditional sense that many people might expect from watching the viral videos circulating online. Color blindness is largely inherited, meaning you're born with it.

Why are EnChroma glasses so expensive? ›

They are supposed to “color-correct” vision. There is actually quite a bit of research showing they are not very effective for patients with color deficiency. The EnChroma glasses are considered a “luxury item”, and the materials that go into the lenses make up most of the cost!

Can glasses fix color blindness? ›

But how well do colorblindness-correcting glasses really work? Inherited colorblindness — also called color vision deficiency — has no cure today. But for some people with milder forms of red-green colorblindness, specially formulated color-correcting eyeglasses may improve contrast between some colors.

Does insurance cover color blind glasses? ›

Colorblind glasses are usually not covered by health insurance because they don't affect your overall health and aren't considered necessary. But these expenses could be covered through funding plans like a flexible spending account or health savings account.

Is color blindness a disability? ›

About Colorblindness/Color Deficiency

Although considered only a minor disability, slightly fewer than 10% of all men suffer some form of colorblindness (also called color deficiency), so this audience is very widespread. Colorblind users are unable to distinguish certain color cues, often red versus green.

Can you fix color blindness with surgery? ›

For some people, laser eye surgery could resolve the problem, as with cataracts. By removing cataracts, vision and colors are restored. While there is no cure currently for color blindness, new research is ongoing.

Is there a cure coming soon for color blindness? ›

As of now, there are no approved cures for color blindness but there is promising research in gene therapy. “For a lot of these inherited retinal dystrophies or inherited issues, gene therapy is really the most promising and the most likely in terms of being able to treat this,” Dr.

Is color blindness inherited from the mother or father? ›

Males at birth have only 1 X chromosome from their mother. If that X chromosome has the gene for red-green color vision deficiency, the child will have red-green color vision deficiency. Females at birth have 2 X chromosomes, 1 from the mother and 1 from the father.

Can color blind people drive? ›

Many people with color blindness don't even know it. People who are color blind see normally in other ways and can do normal things, such as drive. They just learn to respond to the way traffic signals light up, knowing that the red light is generally on top and green is on the bottom.

Can you be an electrician if you're color blind? ›

Now, you might be thinking, “Can I really cut it as an electrician if I'm colour blind?” The answer is generally yes! Most forms of colour blindness, including the red-green variety, won't dim your chances of pursuing a career in the electrical field. But, like any good electrician, you've got to stay sharp.

How long does it take for EnChroma glasses to work? ›

After putting on EnChroma glasses, it usually takes between 5 to 15 minutes before you start to see colors differently. Anecdotally, it'd appear that some people experience a dramatic difference in the way the world appears.

Can colorblind people see better? ›

Red-green color blindness can give people certain advantages over normal-sighted individuals. For example, those with this vision deficiency can better distinguish textures and patterns. A hunter might be better equipped to detect camouflaged prey in nature due to their ability to see the subtle changes in texture.

Is there such a thing as colour blind glasses? ›

EnChroma lenses are engineered using a revolutionary lens technology developed in the early 2000's by a glass scientist and UC Berkeley educated mathematician. Developed to increase the contrast between the colour signals, alleviating symptoms of colour blindness for a richer experience of the world.

Do they make glasses to simulate color blindness? ›

Lenses to simulate color blindness

One example are Variantor lenses, which exhibit a cyan tint. The transmittance of the filter of the Variantor lens follows the opposite principle of color correcting lenses with notch filters.

Is color blind a real thing? ›

There are different types of colour blindness and in extremely rare cases people are unable to see any colour at all, but most colour blind people are unable to fully 'see' red, green or blue light.

What is the science behind EnChroma glasses? ›

EnChroma lenses alter the signal to the M (Green) and L (Red) photoreceptor cones in such a way that there is a greater colour contrast along the so-called “confusion line” for that individual.

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